patrícia furtado

A very simple temporary site for the launch of this new drink from Tropicana.

When the UK new drinks standards for schools came out, I was asked to create a website to promote the healthy brands Tropicana, Tropicana Go! and PJ Smoothies. The challenge was to incorporate the three brands’ very distinct looks and fragmented snippets of information without losing the website’s consistency. To achieve that, it was made to look like a school notice board, full of stickers, pins, post-it notes and handwritten scraps, tying in the three juice brands with the school theme.

When I saw PJs new packaging for the first time, I was even happier that I was designing their website. That logo was screaming for an animation, and that rugged hand drawn look wanted to spread out into something bigger.